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Hi, I'm Paul Barnes, founder of Cariboo Digital.I've spent nearly 30 years working with technology, products and teams.
I started out writing software, then moved through product, delivery, programme leadership and transformation, working with organisations including Springer Nature, Disney, BBC, Tesco, John Lewis, Thames Water and UK Government.
That experience shaped why I created Cariboo.I wanted to help organisations solve difficult business problems without immediately assuming the answer was more technology.Because most of the time, it isn't.
The real problem is usually somewhere across people, process, data, decisions, customers, systems, or the way teams work together. Technology can be part of the answer, but it should come after understanding the problem properly.That's how we work at Cariboo.We help organisations make sense of complex challenges, create a clearer strategy, improve how teams work and turn the right ideas into products, services and technology that actually help the business.
AI creates huge opportunities, but only when it is applied to something that matters. We don't start by asking where AI can be used.
We start by asking what the business is trying to achieve, what is getting in the way, where decisions are being made, what knowledge already exists and where there is real friction.
Then we can work out whether the answer is a change to a process, a better product, clearer ownership, stronger use of data, new software or AI.
Often, transformation requires change to multiple organisational components. From fundamental improvements in process, cleaning and tagging data and filling gaps in software capability.
We have worked most recently with Springer Nature on data platform strategy, product thinking, ways of working and team effectiveness, while also building AI-enabled products for the film and television industry through Karmanline.
We work as partners to transform organizations for the better.
We approach our engagements with a view to help organisations deliver transformational change. Starting from a strategic vision, understanding the change the can benefit the organisation and enabling through a design framework to ensure we can design, prototype and deliver solutions that work for you and your customers.
